You may not pay much attention to the front door of your business, but other people certainly do! People see your door before they see the inside of your business, and your door can send a variety of messages.
Here are a few of the more common ones:
- “Stay away!” In your encounters with doors, you’ve probably come across a few that send this message. These doors are dented, battered, and in bad condition overall. Maybe the locks don’t work well, or maybe the door is hard to open. These doors make a bad first impression on the people who you want to come to your business, but interestingly enough, they make the opposite first impression to people you don’t want visiting. Thieves love to see doors that are in disrepair; while these doors say “stay away” to most people, thieves look and see a big “welcome” sign.
- “Is this really worth your time?” A nondescript and unmarked front door can cause confusion. Is this supposed to be the front door? A back door? What’s the proper way to enter this business? If customers are confused about how to enter your business, they may not spend the time it takes to figure out how to get in–after all, if finding the entrance to a business is this much trouble, what’s to say that dealing with the business itself won’t be just as bad? Or perhaps someone walking by might be interested in what your business has to offer, but they don’t see a clearly marked door, and so pass you by without ever knowing what they’re missing? Make sure your front door stands out and is clearly marked to send a good message to your potential customers.
- “Welcome!” This is the ideal message for your front door to be sending. Whether it’s an antique-styled wooden door, a heavy-duty steel door, or a modern glass door, the front door to your business should always be inviting and well-marked. It should also be easy to operate, perhaps with an ADA-approved operator. This will tell customers that you care about all aspects of your business, and it will impress passers-by who may wish to stop by and see what your business can offer.
When your business needs a new front door, you can trust Advanced Lock & Security. We pride ourselves in our high quality door installation–and we can even help you choose the best locks for your door and your business. Give us a call to find out all the exciting ways we can help you find the perfect door for your business!
