Joey Brice

Like Father Like Son

Staff photo of Advanced Lock and Security technician
Joe B.

We’ve got three - Joes,  this is “Joe B” or “Joey.”

He picked up his penchant for fixing from his dad.

His dad was a fixer, he taught his kids not to make the call, but to make the attempt - and try and fix it themselves.

His dad built the additions on his house. With the knowledge he got from those projects, he became the Go To guy to help friends get their projects going. And, with each project, he learned something new - for his own projects and for the next one of his friend’s jobs.

Joe does the same today; helping friends with their projects, adding to his skill set while adding to a friend’s house

Here at Advanced, Joey’s the Go To guy to help train new hires on Retail locksmith work. And With each tricky job, Joe adds to his skill set. Seeing a trend here?

Like father, like son

In high school, Joe was into cars. As with his dad in his youth, he’d be surrounded by friends, directing them on tuner projects in the driveway; installing a whoompy sound system or getting a little more out of an engine that was a little less.

Today, as with the car - the satisfaction of seeing the fruits of his labor make the work satisfying.

“Sitting in an office all day, doing something close to nothing, would drive me insane. I like to know that I make a difference, and here, I do - every day.”

Joe likes the variety of jobs and people he encounters with Advanced.

Of his childhood, “the car was freedom,” he says. Today, it’s the truck. Joey can be anywhere in the entire Delaware Valley and he likes it that way.

 

“I need some guys I can trust.”

Over ten years ago, the founder of Advanced, another Joe, tapped Joey to help crew the growing business.  Joey’s gone from being a cornerstone of the original crew to a keystone of the locksmith division.

fixing a lock at a mall

Joe B

 

 

 

 

 

 

 

Sometimes the keys to making a customer happy are - keys.

Even after problem employees are let go, they can still be a problem. Change your store keys. Prevent problems.

 

Tech fixing door at pet store

Joe B

 

 

 

 

 

 

Customers are always happy to see Joey. Some even wag their tails.

 

Joe B

Not only can Joey do the work, but he can survey a facility for project estimates.

Here, he checks out a warehouse in King of Prussia for a security and access install.

Work, work, work. What’s he like away from the shop?

Flyers, Sixers, Phillies, Iggles, ( note his hat in the pictures) - he’s a loyal hometown fan of the Philly SportsFam. Like any other local though, he’s no fan of the Schuylkill Expressway.

“Worst road ever made.” Don’t get him started.

This might be part of why sometimes Joe likes to get as far from the highways as he can; he’s an avid hunter. He hunts for the meat, not the trophy of it or the antlers, and he donates any extra venison once his freezer fills.

Cool Dad / Tech Nerd

The flipside to his getting away from it all, is his penchant for tech and apps. “I don’t want to be one of those dads that doesn’t know what’s going on, so I pay attention. I know how things work.”

Joey stays on top of trends and apps and technology, so that he can be a conscientious guide for his kids. “I don’t just let them download apps without knowing just what it’s about and  what it can do.” This attention to technology and detail not only makes him a smart dad, but a good technician.

Behind the ginger fuzz of his beard he’s got a perpetual grin blooming on his face. He’s a people person looking to help and enjoy the process.

His skills make him a great guy to have on our team and his attitude makes him welcome wherever he goes.

Advanced Lock logo

Mall Things Great & Small

Wherever you put a key, we can put Joey; he works all over the Delaware Valley. Call him to up your security and put down your worries.

Cool Dad / Tech Nerd

Joey's penchant for keeping current on the latest technology to protect his children helps him be a better tech at work too.

He knows what can help and what can hurt.

Key Player

If you need to rekey your locks, Joey's van is equipped to cut keys on site.